Female--Creators:
U.S. =22%
Japan=34%
Europe=13%
It doesn't surprise me that Japan has the highest percentage of creators. It has always seemed to me that Asia is constantly ahead of the curve when it comes to technology and their relationship with it. I expected though, that the difference between the United States and Japan would be greater. As for Europe, their percentage of female creators is below both the U.S. and Japan. I wondered why this is. I think it could depend on who they polled, what areas of Europe and so on. I assumed that Europe would have equal participation with the United States.
55+ --Inactives:
U.S.=38%
U.K.=67%
When it comes to the older generation, the U.S. has a much lower percentage of those that do not take part in social media. It seems to me that in the U.S. in general there are just more people using the Internet and making it part of the their everyday life. By looking at the numbers for the U.K. it appears that after the age of 40, the percentage of those inactive increases at a greater rate. This could be because these people are starting to leave the work force and have less of a need for constant connection, or maybe they just don't see the importance and possibilities of social media.
Wow, I didn't realize so many older Brits were inactive online. One factor that might play a role is the Internet penetration in different countries. The Wave 3 report I handed out in class might shed some light.
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