So in searching for a topic to blog about, because my own social media life is not too interesting, I found this article that reminded me about the conversation we had in class about the Aids resource center.
The story is about the how Proctor and Gamble (creators of products like crest toothpaste etc.) are ending their advertising campaign with Facebook. The article went into detail about the crest white strips campaign that was on Facebook in 2006. Facebook called it a success, but looking into the outcomes it seems less than worthy of the title.
Just like the Aids resource center, becoming a "fan" of something on Facebook, is not going to get continued participation and interest. It is a one time click, whose link then gets lost amid the bumper stickers and wall posts on your page.
I think that P&G, who has a marketing budget of over $300 million, made the right choice in dropping Facebook. I think that looking into another type of social media would be their best bet. They need to have a legitimate two way conversation with their consumers. I think Twitter might be a good fit. It would allow P&G to make short posts about new products, promotions etc., and then allow for feedback and comments from consumers. It would be a step up from Facebook which really was nothing more than a widget in terms of participation.
